November 2nd, 2006


I am a grumpy old git .....

The following is self explanitory.......

To: <>
Subject: Our Products - Availability
The following comments have been made:
Full Name: Paul Wren
Subject: Easy Cook Long Grain Rice
Over recent weeks I have found it increasingly difficult to obtain all the items on my weekly shopping list from any one single Sainsury's store and have had to visit two or more stores (Purley Way, Both West Wickham Stores or Locksbottom/Farnborough Kent and Victoria Street London).

However, even visiting all these stores I cannot get hold of Easy Cook American Long Grain Rice - a favourite item and staple of my diet.

What is happening? Why such serious and prolonged distribution problems ?

Grateful for advice.


Their response:

Dear Paul
Thank you for taking the time to contact us. I note from your email that you are unable to buy Sainsbury’s American long grain easy cook rice. I can fully understand your disappointment, especially as you say his is part of your staple diet.

I appreciate how annoying it is when one of your favourite products is withdrawn. We never take such decisions lightly, because we know some customers will be disappointed. Sometimes we have no choice other than to discontinue items if they are not selling very well over a period of time. We use this opportunity to introduce new lines and extend ranges that are more popular with our customers. I would like to reassure you that our buyers do liase with our store managers. This helps them to understand what our customers are buying and ensure our stock reflects local needs.

I have also sent you a £10.00 voucher in the post as a gesture of goodwill. This will be with you in the next 7 to 10 working days. Please accept it along with my sincere apologies for the inconvenience we have caused you. I hope you will use it to buy something you particularly enjoy on your next visit to Sainsbury’s.

Thank you once again for taking the time to contact us. We are always happy to hear from our customers, your comments are very welcome.

Kind regards

Michaela Dickens
Sainsbury's Customer Services

<<< >>>

Oh good grief !

I still haven't spent the £20 voucher that they sent me last time? And now I've got another one !

Maybe if I complain once a week I can get my groceries for free !

But seriously...... this is an atrocious response in which they STILL don't tell me what's happened to all the worlds supply of American long grain rice .......

worse still they appear to have WITHDRAWN rice ? What the feck ? Why ? What's happened to it you B******s ?

Has a giant Space Goat eaten it all ?
Has Al Quida genetically poisoned it all resulting on an EU ban on its import?
Has Mrs Miggins from the Midlands made one sod-off enormous RICE PUDDING and used every last freakin grain ???!!!!!
Has ‘yet another pointless government report’ concluded that rice is unhealthier than lard and banned it forthwith from supermarket shelves ?


Answer the FREAKIN questions morons !